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Strategy Briefing

Growth Opportunities in Soft Drinks: Southeast Asia

21 pages, Mar 2018

US$570

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

In 2017 soft drinks players in Southeast Asia observed volume decline attributed to weak consumer sentiment and growing health consciousness. Besides exploring the performance of key soft drinks categories, this spotlight briefing examines the launch of new product innovations, and how this is set to evolve over the forecast period.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Overview of Soft Drinks Performance in South east Asia

In 2017, soft drinks manufacturers in South east Asia observed an overall slowdown in volume sales due to weak consumer sentiment,coupled with a shift towards healthy living as governments introduced measures to reduce sugar consumption in soft drinks.

Regional slowdown observed in soft drinks, except Vietnam

In 2017 volume sales of soft drinks in the region recorded a slowdown due to weaker consumer sentiment and growing health consciousness, particularly in Thailand,Malaysia, and Singapore.

Slow growth for carbonates across the region

The category faced stagnant growth across the region in 2017. Despite manufacturers’ attempts to launch reduced- or zero-sugar beverages such as Coca-Cola Zero Sugar, sales failed to grow as consumers shifted towards other categories.

the impact of Philippines’ sugar tax on carbonates

The forecast model accounts for the historic price elasticity of soft drinks category volumes, allowing us to estimate a possible impact (while holding all other factors constant).

Carbonates rejuvenate image towards healthy living

As consumers shun carbonates due to the products’ high association with sugar, manufacturers are making an attempt to retain consumer loyalty by launching low-sugar or sugar-free alternatives containing sweeteners such as stevia, appealing to consumers’ health consciousness.

Bottled water continues to record resilient growth in region

Bottled water within South east Asia continued to record strong resilient growth in 2017, with Vietnam recording the highest growth of 12%.

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Soft Drinks Performance in Southeast Asia

Overview of Soft Drinks Performance in Southeast Asia

Regional slowdown observed in soft drinks, except Vietnam

Slow growth for carbonates across the region

Modelling the possible impact of Philippines’ sugar tax on carbonates

Carbonates rejuvenate image towards healthy living

Bottled water continues to record resilient growth in region

Manufacturers focus on hydration beverages to boost performance

RTD tea records lacklustre performance

Reformulation of ingredients in RTD tea set to increase

Product Innovations: Opportunities and Challenges

What’s next for new product innovation in Southeast Asia?

What challenges are set to rise amid product innovation?

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

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Megatrends

Strategy Briefing

Growth Opportunities in Soft Drinks: Southeast Asia

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Overview of Soft Drinks Performance in South east Asia

Regional slowdown observed in soft drinks, except Vietnam

Slow growth for carbonates across the region

the impact of Philippines’ sugar tax on carbonates

Carbonates rejuvenate image towards healthy living

Bottled water continues to record resilient growth in region

Want to find out more about this report?

Table of Contents

Soft Drinks Performance in Southeast Asia

Overview of Soft Drinks Performance in Southeast Asia

Regional slowdown observed in soft drinks, except Vietnam

Slow growth for carbonates across the region

Modelling the possible impact of Philippines’ sugar tax on carbonates

Carbonates rejuvenate image towards healthy living

Bottled water continues to record resilient growth in region

Manufacturers focus on hydration beverages to boost performance

RTD tea records lacklustre performance

Reformulation of ingredients in RTD tea set to increase

Product Innovations: Opportunities and Challenges

What’s next for new product innovation in Southeast Asia?

What’s next for new product innovation in Southeast Asia?

What challenges are set to rise amid product innovation?

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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