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Learn moreMar 2018
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In 2017 soft drinks players in Southeast Asia observed volume decline attributed to weak consumer sentiment and growing health consciousness. Besides exploring the performance of key soft drinks categories, this spotlight briefing examines the launch of new product innovations, and how this is set to evolve over the forecast period.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
In 2017, soft drinks manufacturers in South east Asia observed an overall slowdown in volume sales due to weak consumer sentiment,coupled with a shift towards healthy living as governments introduced measures to reduce sugar consumption in soft drinks.
In 2017 volume sales of soft drinks in the region recorded a slowdown due to weaker consumer sentiment and growing health consciousness, particularly in Thailand,Malaysia, and Singapore.
The category faced stagnant growth across the region in 2017. Despite manufacturers’ attempts to launch reduced- or zero-sugar beverages such as Coca-Cola Zero Sugar, sales failed to grow as consumers shifted towards other categories.
The forecast model accounts for the historic price elasticity of soft drinks category volumes, allowing us to estimate a possible impact (while holding all other factors constant).
As consumers shun carbonates due to the products’ high association with sugar, manufacturers are making an attempt to retain consumer loyalty by launching low-sugar or sugar-free alternatives containing sweeteners such as stevia, appealing to consumers’ health consciousness.
Bottled water within South east Asia continued to record strong resilient growth in 2017, with Vietnam recording the highest growth of 12%.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.