Grupo Bimbo in Staples

February 2023

Grupo Bimbo SAB de CV is ranked first in the global staples industry, due to its leading position in baked goods. The company is striving to consolidate its position as the world’s largest baker by expanding its product portfolio in the Americas, acquiring new brands and players in existing markets and in Asia and Eastern Europe, building more factories in key markets, divesting its confectionary business, and launching new products in order to cater to rising demand for healthier baked goods

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This report comes in PPT.


Euromonitor International's report on Grupo Bimbo SAB de CV delivers a detailed strategic analysis of the company's business, examining its performance in the Staple Foods market and the global economy. Company and market share data provide a detailed look at the financial position of Grupo Bimbo SAB de CV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Grupo Bimbo SAB de CV.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Grupo Bimbo SAB de CV provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Staple Foods research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Grupo Bimbo’s global footprint
Company overview
Growth decomposition
Exposure to future growth
Grupo Bimbo is likely to keep its position as the leading staple foods company in the world
Grupo Bimbo preserved its market share in 2022 relative to other competitors
Flowers Foods Inc remains the key competitor of Grupo Bimbo in its key market - the US
Key categories and markets
Bimbo and Sara Lee remain the key brands for Grupo Bimbo in the US and Mexico
Health and wellness at the core of Grupo Bimbo’s strategy
The launch of the “ Cruapán ” that went viral in Spain
Grupo Bimbo launches a new three-pillar sustainability strategy
The Americas leads the way in baked goods sales, while Asia Pacific shows strong potential
Bread dominates company sales in its main markets
Projected baked goods sales
Key findings
Projected company sales: FAQs (1/2)
Projected company sales: FAQs (2/2)

Staple Foods

NOTE: Couscous, polenta and quinoa are excluded from staple foods.

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