Grupo Modelo was the seventh largest global brewer in 2011. The company is the leading player in its domestic Mexican market, and its Corona Extra brand is exported to 180 countries. Modelo is well placed for future growth in Mexico, and should be able to benefit from the growing popularity of imported premium lager brands in its main US, Canadian and UK markets, but in order to maximise its growth, it should invest in strengthening its position in key markets and extending its coverage further.
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Euromonitor International's report on Modelo SA de CV, Grupo delivers a detailed strategic analysis of the company's business, examining its performance in the Beer market and the global economy.
Company and market share data provide a detailed look at the financial position of Modelo SA de CV, Grupo, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Modelo SA de CV, Grupo.
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