Grupo Modelo SA de CV in Beer

Company Profile

About This Report

Apr 2012

Grupo Modelo was the seventh largest global brewer in 2011. The company is the leading player in its domestic Mexican market, and its Corona Extra brand is exported to 180 countries. Modelo is well placed for future growth in Mexico, and should be able to benefit from the growing popularity of imported premium lager brands in its main US, Canadian and UK markets, but in order to maximise its growth, it should invest in strengthening its position in key markets and extending its coverage further.

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Grupo Modelo SA de CV in Beer

Euromonitor International's report on Modelo SA de CV, Grupo delivers a detailed strategic analysis of the company's business, examining its performance in the Beer market and the global economy.

Company and market share data provide a detailed look at the financial position of Modelo SA de CV, Grupo, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Modelo SA de CV, Grupo.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Modelo SA de CV, Grupo provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Beer research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key company facts
Strong operational performance in 2011
Increasing focus on export
SWOT: Modelo SA de CV, Grupo
Key strategic objectives and challenges

Competitive Positioning

Returning growth in Mexico boosts performance in 2011
Global position threatened by Chinese Beijing Yanjing Brewery
Beer market consolidation slows down

Market Assessment

Emerging markets lead global beer volume growth
Lager remains the key category

Category and Geographic Opportunities

Growing competition in Mexico
Need to increase its focus on premium lager in Mexico
Minor player in other Latin American markets
Leading brewer in imported premium lager in Chile
Significant growth potential in Brazil
Benefiting from changing consumer behaviour in the US
Increasing competition from Heineken in the US
Leading the premium segment in Canada
Opportunities in low-alcohol beer in Canada
Changing competitive landscape in Australia
Imported premium lager offers potential in Western Europe
Gaining share in the sluggish UK market
Premiumisation offers long-term potential in Asia Pacific
Leading the imported premium segment in China
Targeting premium growth in China
Opportunities in other markets

Brand Strategy

Reliance on Corona Extra


Local production and w orldwide distribution


Expand geographic presence and extend brand portfolio