Gruppo Campari

Company Profile

About This Report

Dec 2018

Campari is the world’s 16th biggest distiller by volume. Over 2012-2017, the company saw strong growth. This occurred through a mix of acquisitions, the latest of which was Bisquit cognac in late 2017, and organic growth. The latter has been driven primarily by its Aperol brand. In contrast, many of the recent acquisitions, such as Wild Turkey, have failed to perform. The profile will review the company’s performance and look at what it needs to do to improve.

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Gruppo Campari

Euromonitor International's report on Gruppo Campari delivers a detailed strategic analysis of the company's business, examining its performance in the Spirits market and the global economy.

Company and market share data provide a detailed look at the financial position of Gruppo Campari, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Gruppo Campari.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Gruppo Campari provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Euromonitor International's company profile reports are written by our Spirits research team, a dedicated group of analysts that knows the industry inside and out.

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Introduction

Scope
Key findings

Strategic Evaluation

Key company facts
Campari is mid ranked international distiller
Global footprint
Key category spirits still drives company performance
More geographic diversity, lower volumes
Campari growth through acquisition

Competitive Positioning

Biggest overlap with bourbon /other US whiskies players
A m id-ranked player

Spirits

Three regions dominate for Campari
Liqueurs (ie bitters) key in many markets
Thriving Aperol fizzes for Campari
Rise in cocktails helps the Campari brand revival
Skyy: hamstrung by US focus of brand
Struggling Wild Turkey
Room for improvement in liqueurs
Premium position offers hope to struggling Appleton
Greater premiumisation for Campari
Prime position to exploit gin growth

wine

Present in all regions but focused on key markets
Potential for growth in sparkling wine rather than vermouth

Prospects

Need to focus on consolidation and coherence

Appendix: Competitor Analytics

Competitor Analytics tool: overview
Competitors
Market overlap
Treemap
Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Model