Guangzhou Liby Enterprise Group Co Ltd in Home Care

Company Profile

About This Report

Sep 2015

Guangzhou Liby delivered the most dynamic growth among the top 10 players in 2014 based on robust consumer demand in its domestic Chinese market. The company competes with well-known multinational players including Procter & Gamble and Unilever, alongside its domestic counterparts. This profile analyses how Guangzhou Liby derived its success in China and what other opportunities exist for the company to further grow its sales over the forecast period.

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Guangzhou Liby Enterprise Group Co Ltd in Home Care

Euromonitor International's report on Guangzhou Liby Enterprise Group Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Toilet Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Guangzhou Liby Enterprise Group Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Guangzhou Liby Enterprise Group Co Ltd.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Guangzhou Liby Enterprise Group Co Ltd provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Toilet Care research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key company facts
Home care performance overview 2014
SWOT: Guangzhou Liby Enterprise Group Co Ltd
Strategic objectives and challenges

Competitive Positioning

Top performers strong in emerging markets
Sufficient domestic demand drives company growth
Global rivals in home care
Competition with Procter & Gamble
Competition with Unilever
Competition with Guangzhou Blue Moon

Market Assessment

Targeted offerings with a focus set on laundry care
Heavily dependent on domestic market

Geographic and category Opportunities

Laundry detergents in China - the core area of business
Competition in powder detergents
Competition in liquid detergents
Competition with international players
Development in international markets
Leadership in hand dishwashing in China
Competing with local players in hand dishwashing
A rising star in surface care

Brand strategy

Focus brand with high-profile marketing support
Liby the flagship brand in home care


Broad capacity and extensive distribution
Aggressive marketing and advertising


Strengthen domestic market and consider internationalisation

Appendix: Competitor Analytics

Competitor Analytics tool

Appendix : Competitor Analytics

Market Overlap
Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained

Appendix : Industry Forecast Model

Significance and applications for growth decomposition

Appendix : Industry Forecast Model

Key applications for Industry Forecast Models