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Guangzhou Vipshop Information Co Ltd

March 2018

Mainly targeting young female consumers, Vipshop provides a wide range of products, including apparel, footwear, handbags, cosmetics, maternal and baby products, and home products with mid to premium level positioning. The company’s increasing efforts on upgrading its brand image as a fashion internet retailer offering high quality products with improved shopping experience from a simple discount retailer in the past, has been facilitating its business growth in the market.

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Overview:

Euromonitor International's report on Vipshop Holdings Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Vipshop Holdings Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Vipshop Holdings Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Vipshop Holdings Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Key company facts
Strategic objectives and challenges
Digital strategy details
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