After the exit of the largest domestic brand in 2016, gum is a marginal category in Venezuela. In 2018, the availability of gum continued to be limited to a handful of imported brands.
Peppermint, spearmint and strawberry are the most demanded flavours of gum, with the top two perceived to help improve and maintain fresh breath. Children prefer fruit and acid flavours such as strawberry, cherry and tropical fruits.
Most brands competing in gum are positioned in the standard segment with no substantial supply of premium brands to cater to specific needs such as sugar free, fortified with calcium or whitening. In Venezuela, the sugar free segment had virtually only one brand for many years until Cadbury Adams SA took Trident off the local market.
Grupo Roraima assumed the leading position in 2018 with its brand of chewing gum, Icekiss, made in Brazil by Cory Alimentos. Grupo Roraima found this business opportunity after gum in Venezuela lost its most important players in 2015 and 2016.
Gum will continue to see limited room for expansion given the diminished presence of brands. Gum is comprised entirely of imported products that must be purchased at the black market exchange rate.
Gum has come to have a low priority among consumers. In the face of tight budgets, Venezuelans tend to allocate their incomes to vital product categories whilst gum is regarded as among the least essential.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Gum industry in Venezuela with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Gum industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.
The Gum in Venezuela market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.