Gum

The demand for gum, namely chewing gum and bubble gum, remains relatively muted in 2023. A large proportion of gum purchases are impulse in nature and low-ticket price purchases. Most purchases of gum tend to be made from small local grocers, and are…

The COVID-19 pandemic had a negative impact on sales of gum, and made its recovery protracted. However, starting from the second half of 2022, people started to return to their normal social life, leading to an increasing number of occasions for…

After seeing a retail volume decline in 2020 during the first year of the pandemic, gum returned to growth, and this is set to continue in 2023 as impulse consumption occasions continue to return. Although volume sales are set to rise, current value…

Gum sales have been recovering from the COVID-19 pandemic since the third quarter of 2022. During this period, consumers started venturing out of their homes and returning to their normal daily activities. In December 2022, the Taiwanese government…

There has been a shift in consumption patterns in Pakistan, as rapid urbanization and exposure to western cultures has filtered into Pakistan. The introduction of a variety of flavours and sugar-free gum options is expanding the appeal of chewing…

In 2023, the gum category is set to see a slight increase in volume terms. This is due to the fact that the impact of the COVID-19 crisis has waned and the population has returned to a more normal lifestyle. In this context, with much higher levels…

While gum is expected to register a slight increase in constant value sales, in spite of high inflation, volume sales are expected to fall. Gum is gradually losing popularity and it increasingly gets bad press. It is seen as being bad for the…

Retail sales of gum continued to see positive growth in volume terms in 2023, albeit at a lower rate than the previous year. Demand was impacted by rising Inflation, which led consumers to become more frugal with their spending and prioritise…

Gum in Thailand is a relatively mature category, which is largely consolidated between brands Dentyne (Mondelez International (Thailand) Co Ltd) and Lotte (Thai Lotte Co Ltd); meanwhile, Mondelez also distributes the Trident and Clorets brands…

As volume sales continue to decline dramatically across both chewing gum and bubble gum, the growth of chewing gum in Malaysia has slowed down slightly in current value terms in 2023 when compared to the previous year. A key contributing factor to…

It has been a challenging few years for sales of gum in the Philippines. The discretionary character of gum makes it is easy for consumers to sacrifice gum, especially if they have limited finances, which many have as a result of the economic impact…

After experiencing significant declines during the pandemic due to the mandatory mask-wearing regulation, gum is expected to witness a rebound in 2023, following the complete lifting of the mask mandate. In 2022, despite the easing of the mask…

Gum is set to continue to see a decline in retail volume terms in 2023. In fact, gum in Japan has been suffering a long-term decline in volume terms due to the falling number of smokers, who are a key consumer group for the category. Moreover, the…

Distribution channels play a crucial role in sales of gum, ensuring on-the-go and impulse purchase accessibility for consumers. Supermarkets and hypermarkets have long been the primary sales points for gum, offering a wide variety of options for…

Retail volume sales of gum experienced a significant decline in 2022, because of the pandemic’s rapid spread and the subsequent imposition of lockdown measures in major cities. These circumstances led to frustrated offline sales and limited product…