Gum

Gum is set to maintain slow retail volume growth and more dynamic current value growth in 2023, with fairly similar rises expected for both bubble gum and chewing gum. The former is mainly consumed by children, and the latter by adults. Despite the…

2023 is witnessing a small drop in volume sales for gum in Nigeria, continuing on from the sharper decline seen in the previous year, 2022. The decline is primarily driven by soaring unit prices, catalysed by persistent inflationary pressures in the…

Although retail volume sales of gum are expected to return to a slight decline in 2023, the category is set to record strong single-digit retail current value growth in 2023, primarily driven by price rises, value-added options, and flavour…

The illicit gum trade is showing strong growth in 2023 due to the expansion of brands available. Several imported brands that are legally imported to Tunisia, such as Kent and Mentos, are also available in the illegal trade. Consumers are attracted…

Retail sales of gum saw a modest performance in volume terms in 2023, continuing the trend of the previous year. Demand was restricted by the uncertain economic climate, which forced Moroccans to people cut back on unnecessary expenses, including…

The latter part of the review period saw a number of chewing gum manufacturers in Cameroon move to address longstanding consumer complaints about quality standards by reformulating established brands and launching new varieties with softer textures…

Gum in Egypt is set to witness growth in both volume and value terms in 2024 as demand is likely to be steady, despite a significant increase in its unit prices. Price increases were initiated in response to the rising costs of raw materials such as…

Although recording positive retail value growth, gum showed a declining performance in volume sales, with a slower volume growth rate compared to pre-pandemic rates. These results are due to the economic downturn, which is raising Algerians’ tendency…