Haier Group is a world leader in major appliances and air conditioners. Acquisitions and agile responses to changing consumer needs have helped Haier secure growth even in difficult market conditions. A multi-brand line-up allows Haier to target various price segments. Smart home is Haier’s core strategy, and in 2020, cross industry collaborations helped it launch smart home experiences rather than just appliances. Such initiatives will have a long-term impact on consumer appliances.
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Euromonitor International's report on Haier Group delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy. Company and market share data provide a detailed look at the financial position of Haier Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Haier Group.
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