At the end of the review period the health and wellness trend had a significant impact on hair care. Russians in general adopted a more natural approach towards their hair care routines.
Over the forecast period perms and relaxants is expected to register the strongest decline in current value terms. This will be down to the growing health and wellness trend seen across beauty and personal care.
In 2018, salon professional hair care registered the best value performance in hair care. This can be explained by the category growing from a low base but also increasing consumer interest in salon professional hair care.
Henkel Rus continued to lead hair care in 2018. The company’s leading position can be attributed to its strong presence in key hair care categories, namely standard shampoos, colourants, conditioners and treatments and salon professional hair care.
Rising demand for hair care products with natural ingredients has led to the launch of various new products. In 2018, L'Oréal Russia launched the Garnier Fructis Superfood hair care line, which is made from 98% natural ingredients.
The end of the review period saw a number of new television advertisements for hair care featuring celebrities. The Russian actress Maria Kulikova advertised Garnier Color Naturals, while the television presenter Olga Buzova featured in a television commercial for Head & Shoulders Supreme and the figure skater Evgenia Medvedeva endorsed Pantene.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hair Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Hair Care in Russia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.