Executive Summary

Jun 2019
PROSPECTS
Health and wellness an evident trend in hair care

At the end of the review period the health and wellness trend had a significant impact on hair care. Russians in general adopted a more natural approach towards their hair care routines.

Perms and relaxants projected to see the heaviest decline in value sales

Over the forecast period perms and relaxants is expected to register the strongest decline in current value terms. This will be down to the growing health and wellness trend seen across beauty and personal care.

Salon professional hair care posts the best performance

In 2018, salon professional hair care registered the best value performance in hair care. This can be explained by the category growing from a low base but also increasing consumer interest in salon professional hair care.

COMPETITIVE LANDSCAPE
Henkel Rus maintains its leading position in hair care

Henkel Rus continued to lead hair care in 2018. The company’s leading position can be attributed to its strong presence in key hair care categories, namely standard shampoos, colourants, conditioners and treatments and salon professional hair care.

Natural product launches

Rising demand for hair care products with natural ingredients has led to the launch of various new products. In 2018, L'Oréal Russia launched the Garnier Fructis Superfood hair care line, which is made from 98% natural ingredients.

Celebrities used to advertise and promote hair care

The end of the review period saw a number of new television advertisements for hair care featuring celebrities. The Russian actress Maria Kulikova advertised Garnier Color Naturals, while the television presenter Olga Buzova featured in a television commercial for Head & Shoulders Supreme and the figure skater Evgenia Medvedeva endorsed Pantene.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Hair Care in Russia

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Russia?
  • What are the major brands in Russia?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Hair Care in Russia - Category analysis

HEADLINES

PROSPECTS

Health and wellness an evident trend in hair care
Perms and relaxants projected to see the heaviest decline in value sales
Salon professional hair care posts the best performance

COMPETITIVE LANDSCAPE

Henkel Rus maintains its leading position in hair care
Natural product launches
Celebrities used to advertise and promote hair care

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2013-2018
Table 2 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Hair Care: % Value 2014-2018
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 6 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 7 LBN Brand Shares of Colourants: % Value 2015-2018
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 9 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 11 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Russia - Industry Overview

EXECUTIVE SUMMARY

Modest growth for beauty and personal care in 2018
Ongoing heavy discounting puts pressure on value sales
L'Oréal Russia leads beauty and personal care and further increases its value share
New product development driven by various trends
Beauty and personal care set to post a moderate performance

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Related Reports