Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
During the pandemic consumers had no access to hairdressers due to the closure of salons. This prompted them to improve their skills by colouring their own hair, driving sales of colourants. Into 2022, consumers were cutting back on non-essential…