The halal market remains under scrutiny across industries. Questions emerge on certification and regulatory environments, especially within Asia Pacific, where notable accreditation bodies are based and differ from one another. This report dives into these details and developments and the prominence of halal as an ethical label. These are important for potential players to consider when aiming to achieve a holistic ethical positioning.
Due to the cultural and religious mix across Asia Pacific, and the presence of strong accreditation bodies, the region’s halal segment is a relatively stable and lucrative market. China is among the highest-ranked in value sales despite having a Muslim minority population.
Looking ahead, guidelines will remain largely separate and may vary in certain aspects across markets. Businesses that plan for multiple market entry may need to verify halal compliance with different organisations.
The halal regulatory environment within markets faces challenges by businesses claiming to be “Muslim-owned”, those that claim the exclusion of prohibited ingredients, and the presence of non-accredited logos.
Pakistan, Indonesia, China and the Philippines are key markets to learn from as they have varying challenges and government strategies, in addition to being in different stages of stability for halal regulation.
Beyond certification, consumers also value products containing ingredients that are ethical by nature, and scrutinise packaging more closely. Even though halal labelling is set to show the strongest growth, ethical positioning is also imperative.
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