Halal Regulation in Asia and its Impact on Food

Asia Pacific is the biggest region for halal-certified packaged food and drink

Due to the cultural and religious mix across Asia Pacific, and the presence of strong accreditation bodies, the region’s halal segment is a relatively stable and lucrative market. China is among the highest-ranked in value sales despite having a Muslim minority population.

Despite key halal accreditation bodies in several Asia Pacific countries, a regional or global unified standard is unlikely

Looking ahead, guidelines will remain largely separate and may vary in certain aspects across markets. Businesses that plan for multiple market entry may need to verify halal compliance with different organisations.

Halal certification is rigorous, causing alternative halal compliance to emerge for businesses

The halal regulatory environment within markets faces challenges by businesses claiming to be “Muslim-owned”, those that claim the exclusion of prohibited ingredients, and the presence of non-accredited logos.

Despite Asia Pacific’s large market size and well-known certifying bodies, developments are still expected

Pakistan, Indonesia, China and the Philippines are key markets to learn from as they have varying challenges and government strategies, in addition to being in different stages of stability for halal regulation.

To assure consumers beyond technical requirements, companies should aim to achieve a holistic ethical labelling

Beyond certification, consumers also value products containing ingredients that are ethical by nature, and scrutinise packaging more closely. Even though halal labelling is set to show the strongest growth, ethical positioning is also imperative.