H&M Hennes & Mauritz AB in Retailing

Company Profile

About This Report

Sep 2019

H&M Hennes & Mauritz AB (H&M) remains a global giant. The change in emphasis to online and the efforts to cut markdowns has curtailed its store opening programme in 2019. After a difficult three years, the giant is showing signs of going in the right direction with inventory shrunk and sustainable growth.

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H&M Hennes & Mauritz AB in Retailing

Euromonitor International's report on H&M Hennes & Mauritz AB delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of H&M Hennes & Mauritz AB, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of H&M Hennes & Mauritz AB.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of H&M Hennes & Mauritz AB provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope
Executive summary

State of Play

Top companies at a glance
H&M Hennes & Mauritz AB´s global footprint
Company overview
Growth decomposition

Exposure to Future Growth

Exposure to growth
Projected rankings

Competitive Positioning

R elative performance
Competitive environment in Western Europe
Key categories and markets

Brand Portfolio and Strategy

An overview of the brand portfolio
H&M
& Other Stories
Weekday
COS
Monki
H&M Home
ARKET
Afound
Brand presence
Store-based retailing
Closing stores to get ahead
A facelift for physical stores
Homewares growing in importance for H&M

Customer Experience Initiatives

Optimisation of the logistics network
Integrated e-commerce and stores
Loyalty programme and new initiatives
The data treasure
Jumping on a payment trend - buy now, pay later
Sustainability (1)
Sustainability (2)
Sustainability (3)
Politics, environment and sustainable clothes
Transparency (1)
Transparency (2)

Key Findings

Executive summary

Appendix

Projected company sales: FAQs (1)
Projected company sales: FAQs (2)