H&M is the fourth largest player in the apparel and footwear market. After years of strong growth, the company has recently gone through more challenging times, as it was relatively late to develop its digital strategy and competition had arisen from...
H&M Hennes & Mauritz AB (H&M) remains a global giant. The change in emphasis to online and the efforts to cut markdowns has curtailed its store opening programme in 2019. After a difficult three years, the giant is showing signs of going in the right...
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