The rising consumer demand for noise distortion features and technological advances is expected to fuel the growth of wireless headbands over the forecast period. Industry heavyweights are expected to optimise their product offerings for the sake of capturing further share in this category.
TWS earbuds is expected to maintain strong, steady volume growth throughout the forecast period, due to sustained consumer demand for wireless technology and the incredibly compact and convenient form factor. Substantial advances in technology are expected to pave the way for innovative designs and advanced features over the forecast period.
Sales via e-commerce boomed in the past two years amidst the pandemic outbreak. This was influenced by the impact of the lockdowns and restrictions on bricks-and-mortar retail, which forced consumers to change their spending habits and switch to online shopping.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.See All of Our Definitions
This report originates from Passport, our Headphones research and analysis database.
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