Retail volume growth in headphones is expected to slow down, but remain positive, over the forecast period, as the shift towards wireless variants continues. Additionally, factors like sound quality and battery life and features like noise cancelling have taken huge steps in the review period.
Headphones is set to be increasingly dominated by TWS earbuds, which is projected to see further retail volume growth through the forecast period, at the expense of wireless earphones and wireless headbands. TWS earbuds is the first choice for many consumers.
The competitive landscape of headphones may see some consolidation during the forecast period, but is likely to remain considerably more fragmented than other categories in consumer electronics. Apple is well placed to retain the leading position, due to its unique consumer reputation and image as an innovation leader.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
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