Retail volume growth in headphones is expected to slow down and turn negative by the end of the forecast period. This is mainly due the completion of the transition to wireless models, while headphones, even TWS earbuds, have or are about to pass their peak.
TWS earbuds is expected to consolidate its dominance of headphones in the forecast period, while wireless headbands and especially wireless earphones become niche product types. TWS earbuds are most convenient for using on the go and most discrete during video calls.
Since the late review period, Panasonic no longer sells through the major appliances and electronics specialist Media Market. This is likely to continue to hurt Panasonic in headphones in the forecast period.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.See All of Our Definitions
This report originates from Passport, our Headphones research and analysis database.
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