Having reached double-digit growth during 2020, retail current value sales of headphones are set to decline during 2021. During 2020, a significant number of people working or studying for home bought headphones to help them to concentrate and to communicate with others via such services as Zoom, Google Meetings and Microsoft Teams.
Apple Canada Inc will remain the clear leader in headphones during 2021, accounting for close to a third of retail volume sales. Apple’s AirPods tend to be particularly popular with those who own an iPhone, as these exhibit a very high degree of loyalty to the Apple brand – in spite of its premium pricing.
Samsung Electronics Canada Inc, which will continue to rank fifth in headphones during 2021, launched its Galaxy Buds Pro in early 2021. These TWS wireless earbuds offer active noise cancellation and wireless charging.
The rate of decline in retail current value sales of headphones will slow during 2022, and they will return to growth later in the forecast period. However, retail current value sales will decline during the forecast period as a whole.
In spite of the deepening dominance of TWS earbuds, wireless headbands will actually exhibit the slowest rate of decline in retail current value sales in headphones during the forecast period. With their superior isolation and sound quality, which provide a more immersive experience, wireless headbands tend to be particularly popular with music lovers and gamers.
E-commerce is the dominant distribution channel for headphones: During 2021, it will account for more than two thirds of retail volume sales, with this figure set to increase further during the forecast period, as local consumers become more comfortable with this channel and 5G networks make shopping online faster and more accessible than ever.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Headphones research and analysis database.
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