Kickstarter-funded Australian brand, Nura has introduced its NuraTrue Pro, the first TWS earbuds to deliver lossless audio, ahead of Apple. This premium offering, priced at CAD329, will support Qualcomm’s aptX Lossless Audio codec.
Brands will continue to differentiate through design. In 2022, JBL released its Go Air Tones, the first TWS earbuds to be offered in neutral flesh-tones designed to blend with the user rather than standout.
In the forecast period, strong volume growth is projected for wireless headbands and TWS earbuds. With most Canadians owning smartphones and mobile phone usage only increasing, wireless headbands and TWS earbuds will become ever more integrated into consumers’ daily lives.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless headbands, Other wireless earphones (generally used for exercises but demand has been severely impacted as TWS earbuds connection becomes more stable and robust), and TWS earbuds. Premium Headphones are US$100+.See All of Our Definitions
This report originates from Passport, our Headphones research and analysis database.
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