Innovation will continue to play a crucial role in the development of the category over the forecast period. Xiaomi has recently excelled in this area with its latest product launches.
The early half of the forecast period is expected to be categorised by ongoing economic certainty as the new national government becomes established. Amongst the measures adopted that will pose challenges for headphones are the devaluation of the Colombian peso against the dollar, spiralling inflation and the loss of VAT-free sales days in 2023, with 2020-2022 seeing the government organise a number of these to boost the economy.
Wireless headbands are set to continue growing over the forecast period, although at a much more moderate pace than TWS earbuds. The increased popularity of gaming is a key factor in wireless headbands’ performance.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.See All of Our Definitions
This report originates from Passport, our Headphones research and analysis database.
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