TWS earbuds have maintained strong growth in volume and value terms despite the prevailing economic uncertainties. Consumers are attracted to TWS earbuds for their portability, compact size, autosensing, and fast connection.
E-commerce is set to continue gathering pace over the forecast period as this channel offers the best price comparisons, exposure to newest models, many user reviews, and home delivery. In addition, as these items are relatively small, there is less perceived risk and lower expense in having them delivered.
Consumer purchasing power will remain weak for some time, with the Egyptian pound devalued by almost 100% and average salaries failing to keep pace with inflation. Consumer budgets will remain under pressure for much of the forecast period.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.See All of Our Definitions
This report originates from Passport, our Headphones research and analysis database.
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