Looking at the media consumed through headphones, it is easy to see that they are strongly correlated. The booming demand for music and podcasts, the increasing number of video streaming services on smartphones, and growing demand for audiobooks all imply that media consumption on smartphones – and thus on-the-go with headphones – is of high importance.
In the coming years, TWS earbuds is poised to maintain its status as the fastest growth category within headphones. Its solid momentum is expected to continue, driven by the heightened commitment of leading brands such as Apple and JBL, ongoing technological advances, and evolving socioeconomic trends.
Despite challenging economic and societal changes, which are likely to significantly impact other product categories within consumer electronics, headphones is set to continue to exhibit growth potential in the forecast period. As mentioned above, TWS earbuds and wireless headbands are expected to drive value growth, fuelled by emerging trends, enhanced functionality, and robust marketing strategies.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.See All of Our Definitions
This report originates from Passport, our Headphones research and analysis database.
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