While in 2022 only TWS earbuds posted growth, this category is expected to become more mature in the coming years, with the rate of growth increasingly flattening out. Despite this forecast, good growth rates can still be expected in the near future, as the benefits of these products will become more widespread until the category is saturated, when more revenue will come from sales due to replacement.
While TWS earbuds currently dominates sales of headphones in Germany, there are already some developments that could greatly influence headphones in the future. First of all, there are headphones that are being developed that stimulate the brain by sending it electrical signals.
Demand for headphones has been less affected by the sustainability trend in the past, but interesting ideas and developments are slowly emerging. Players have a lot of catching up to do in this area, considering that other categories, such as smartphones and electric toothbrushes, are already much further advanced.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.See All of Our Definitions
This report originates from Passport, our Headphones research and analysis database.
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