Following investments made in headphones towards the end of the review period, overall demand for headphones is set to be muted over the forecast period. Furthermore, there will be a strong correlation with smartphone volume sales, with the latter maturing in Hungary as the segment records a further lengthening of its replacement cycle.
Price competition within TWS earbuds will make this segment more accessible to a wider consumer base. This will be particularly noticeable within premium options with the latter set to see further drops in the average unit price, which will drive a greater shift in volume terms from wireless earphones to TWS earbuds.
It is expected that Nokia headphones will be launched in Hungary over the forecast period, in both wired and wireless versions.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless headbands, Other wireless earphones (generally used for exercises but demand has been severely impacted as TWS earbuds connection becomes more stable and robust), and TWS earbuds. Premium Headphones are US$100+.See All of Our Definitions
This report originates from Passport, our Headphones research and analysis database.
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