Following investments made in headphones towards the end of the review period, overall demand for headphones is set to be muted over the forecast period. Furthermore, there will be a strong correlation with smartphone volume sales, with the latter maturing in Hungary as the segment records a further lengthening of its replacement cycle.
A slight volume sales recovery is expected in wireless headbands over the forecast period as the category will benefit from product innovation in terms of sound quality, noise cancellation and design options, as well as consumers replacing their older wire models with more convenient wireless ones. Meanwhile, the volume growth of TWS earbuds is expected to slow down over the forecast period due to increasing category maturity, the long replacement cycle of these products, and rising prices.
Premium wireless models are expected to see a slower performance than their mass counterparts over the forecast period. Whilst the inflation pressure on consumers is predicted to be lower going forward, consumers’ price-sensitivity will continue and cheaper products will be increasingly demanded.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
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