Once purchased, headphones are used heavily by many people, both on the go and at home. Consequently, their replenishment cycle is expected to be faster than that of other products, given that it is likely that they will get damaged more frequently, as well as the fact that, being small and used on the go, they are also likely to get lost more often.
In the upcoming decades, as the population continues to age and the number of singletons increases, Italy is expected to see a growth in co-living spaces, from student houses to houses aimed at hosting a group of elderly people with some shared space. Demand for privacy and the need to find some isolation within shared households will therefore become higher, thus providing an opportunity for headphones, which represent the most up-to-date technology allowing this for the time being.
The fact that audiobooks are also expected to see rising demand during the forecast period provides an interesting opportunity for brands and retailers to invest in giving greater visibility to headphones. Italian consumers often listen to audiobooks and podcasts in the car, on public transport, or at home while doing housework.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Headphones industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.See All of Our Definitions
This report originates from Passport, our Headphones research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!