While Black Month and the Christmas period drive a large amount of sales for headphones, and consumer electronics in general, some products, such as earphones and earbuds also see a peak in sales and online searches during summertime. This is because consumers appreciate products that are suitable for on-the-go use when they go on holiday or simply spend more time outdoors.
The growth of content platforms such as Spotify and Netflix has been changing the way consumers watch videos and listen to music, which is now always available through their smartphones. The need to have clear and high-quality audio in every type of environment will be increasingly paramount for consumers in the years to come, given that both working and studying will become more mobile.
Given the considerable use of headphones in on-the-go scenarios, these products are expected to become increasingly prevalent across retail and travel channels during the forecast period. This will intensify competition amongst brands, as there will be a large number of low-cost brands available at locations such as airports and forecourt retailers, as well as non-consumer electronics specialists such as bookstores.
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This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.See All of Our Definitions
This report originates from Passport, our Headphones research and analysis database.
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