Prior to the emergence of TWS earbuds, demand for wireless headbands was stable. Meanwhile, wireless earphones remained dynamic for a short while even once TWS earbuds entered Japan, although the latter quickly took over, and in 2022 dominates the headphones category in both retail volume and value terms.
The swift adoption of remote working as a result of the pandemic, although temporary for many employees, revealed the importance of headphones for work. The value attached to privacy, needed for remote business calls, is not the same as what is valued for pure music listening.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
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