Retail sales of headphones will continue to show solid growth in constant value terms (2023 prices) over the course of the forecast period, with the ubiquity of smartphones remaining the key driver of this trend.
While premium offerings will continue to dominate TWS earbuds (and thus headphones as a whole), mass TWS earbuds will continue to grow in popularity. This price point is much more accessible to the bulk of local consumers, who are becoming increasingly interested in the convenience offered by wireless headphones.
E-commerce will continue as the dominant distribution channel for headphones during the forecast period. Local consumers are generally becoming less concerned about trying headphones prior to purchase and will continue to look to customer reviews and advice from magazines and websites, rather than from salespeople in physical stores.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Headphones industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.See All of Our Definitions
This report originates from Passport, our Headphones research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!