Retail volume sales of headphones are set to grow to a robust single-digit rate in 2023 and accelerate for the remainder of the forecast period. This will be driven by the performance of TWS earbuds as more consumers choice continue to shift towards the use of these items thanks to its portability, convenience, and innovative design.
Whilst the review period recorded slow growth in the volume sales of premium headphones (due to declining disposable incomes), the expected improvement of the economy over the forecast period is likely to lead to greater demand for premium options. This is particularly set to influence sales in TWS earbuds and wireless headbands as these will increasingly to incorporate additional features such as noise cancellation and integration with virtual assistants, such as Apple’s Siri.
Offline stores will continue to be the dominant channel in sales of headphones due to consumers perception of importance in seeing, touching, and testing such products before buying. However, e-commerce is likely to grow in importance during the forecast period as a growing number of local consumers will become comfortable with online shopping and the expansion of 4G networks and (eventually) the launch of 5G will make this faster and more convenient.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.See All of Our Definitions
This report originates from Passport, our Headphones research and analysis database.
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