The strong consumer interest in wireless headphones is expected to drive the emergence of new models and brands during the forecast period. There is a strong demand for novelty in the category, with considerable room for new product development.
TWS earbuds is expected to continue to be the most dynamic area of development in headphones during the forecast period, as these products are most compatible with on-the-go consumer lifestyles. Indeed, the return to more familiar hectic consumer lifestyles as the immediate threat from COVID-19 diminishes is likely to provide a boost to demand for products that provide high-quality sound and comfort in on-the-go situations.
While there has been some return to offices with the revival of more normal social and economic activity as the threat from COVID-19 recedes, the experience of the crisis has a lasting effect on work practices. There is a permanent shift towards remote working, at least part of the time, for many workers now that the necessary technologies and routines are in place and both businesses and employees have come to appreciate the benefits.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.See All of Our Definitions
This report originates from Passport, our Headphones research and analysis database.
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