The rise in work from home and increased dependency on smartphones for entertainment has led to a surge in demand for premium wireless headbands and TWS earbuds in Saudi Arabia. Whether consumers are seeking better sound quality, comfort, battery life or noise cancellation, there is a range of options for all.
With the growing interest in on-the-go entertainment and music streaming platforms increasingly available through various devices and platforms, audio devices' demand has increased considerably. While headphones and wired earphones do have their advantages, the new trend of wireless neckbands and TWS earbuds have become increasingly popular, especially amongst a younger and fashionable audience.
Harman International Industries Inc is expected to continue to comfortably lead headphones in 2021 with a slight increase in retail value share. This is thanks to the popularity of its JBL and Samsung wireless headbands and TWS Earbuds, respectively.
Xiaomi recently patented a smartphone design that can house a pair of TWS earphones in compartments, similar to how Samsung Galaxy Note houses the S-Pen. The local Xiaomi branch has not revealed when or if the model will be available to customers; however, more brands are likely to develop a similar design.
A rising number of smartphone makers will continue releasing wireless earbuds that will not receive headset updates with different smartphone brands. For example, AirPods users can only update their headsets with an Apple iPhone or iPad.
With more brands jumping on the bandwagon and including TWS in their portfolios, strong competition is expected in the coming years from well-known brands such as Samsung and Huawei and the average unit price is expected to drop for the category. The proportion of active noise cancelling will increase rapidly and biosensing technology will see more applications, which will aid sales in the coming years.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Headphones research and analysis database.
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