Headphones is expected to register strong, double-digit retail volume growth over the forecast period. The category is expected to strongly benefit from the continual shift towards remote working, as many companies adopt more flexible working arrangements in the wake of the pandemic.
While headphones is set to grow at a top-level category level, TWS earbuds is expected to record the strongest growth over the forecast period, outperforming wireless headbands. TWS earbuds benefits from being fully wireless, making these products more convenient than wired earphones, while also being compact, appealing to consumers and professionals that are always on-the-go.
In contrast to the further positive development of wireless headbands and TWS earbuds in South Africa, demand for wireless earphones – which are not totally wireless – is set to further decline over the forecast period, as consumers’ preferences draw them towards TWS formats. Their design will remain more suitable for the active user seeking a product that can withstand the elements without falling out of one’s ear.
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Understand the latest market trends and future growth opportunities for the Headphones industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless headbands, Other wireless earphones (generally used for exercises but demand has been severely impacted as TWS earbuds connection becomes more stable and robust), and TWS earbuds. Premium Headphones are US$100+.See All of Our Definitions
This report originates from Passport, our Headphones research and analysis database.
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