Headphones will show strong volume growth in 2021, mainly thanks to the dynamically growing popularity of TWS earbuds. During the COVID-19 pandemic, consumers with few other entertainment options have increasingly turned to OTT services (like Netflix and Watcha) to alleviate boredom.
Leading smartphones manufacturers, like Samsung Electronics and Apple, will continue to lead the category in 2021, benefitting from the introduction of new headphones, earphones and TWS earbuds in line with the launch of their new smartphones. Both companies are highly focused on noise cancelling, creating a seamless experience, and making their products eco-friendlier.
E-commerce will extend its lead as the dominant distribution channel in headphones in South Korea in 2021. The benefits of e-commerce, such as one-day delivery, easy refunds, and lower prices, make the channel strongly appealing to consumers.
Over the forecast period, premium TWS earbuds and wireless headbands will be the major drivers of headphones volume growth. As wireless technology is improving, a seamless listening experience is becoming expected by most consumers.
During the pandemic, watching OTT services like Netflix on smartphones has become the norm. Similarly, listening to audio books is on the rise and enormously elevating sales of headphones.
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Understand the latest market trends and future growth opportunities for the Headphones industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Headphones research and analysis database.
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