Retail constant value sales of headphones will continue to expand at a double-digit annual rate throughout the forecast period, with TWS earbuds (particularly premium ones) continuing to cannibalise wireless earphones. By the end of the forecast period, TWS earbuds will account for around 90% of retail current value sales of headphones, while wireless earphones will be little more than a niche.
Retail constant value sales of wireless headbands will also continue to expand – albeit at more modest pace than in the review period. The fact that homeworking appears to be here to stay will play a role in this, as will the growing popularity of video gaming.
Chinese manufacturers like Xiaomi are set to continue to increase their retail volume share in headphones over the course of the review period. Not only are these brands very competitively priced, they are also becoming more familiar to local consumers.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless headbands, Other wireless earphones (generally used for exercises but demand has been severely impacted as TWS earbuds connection becomes more stable and robust), and TWS earbuds. Premium Headphones are US$100+.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
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