Sales of headphones are expected to continue growing at a steady pace in retail volume terms over the forecast period. However, the category is expected to see weaker growth than was seen over the review period.
TWS earbuds is expected to be the largest and most dynamic category over the forecast period. The ongoing preference for TWS earbuds is being supported by the launch of more technically advanced models.
The competitive landscape within headphones is expected to become increasingly fragmented with a high number of both Nordic/Swedish and global brands entering the market. On one hand there are a growing number of brands looking to offer more affordable options targeting less affluent consumers.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.See All of Our Definitions
This report originates from Passport, our Headphones research and analysis database.
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