TWS earbuds is expected to continue generating strong sales growth over the forecast period, with the category poised to emerge as the dominant category of headphones. Indeed, sales of TWS earbuds are increasingly cannibalising sales in wireless earphones.
Recent years have seen e-commerce register particularly strong sales growth in Sweden and this is largely due to the impact of the COVID-19 pandemic. As the influence of the pandemic recedes however, consumers have started returning to physical stores, although e-commerce sales are set to continue growing as many Swedes have developed the habit of shopping online more often.
The competitive environment in headphones is expected to remain highly fragmented during the forecast period, with high numbers of brands from Sweden and the other Nordic countries expected to join a plethora of global brands to ensure that local consumers are spoiled for choice. While Apple is anticipated to remain the clear leader in retail volume sales terms over the forecast period as the company and its AirPods brand benefit from strong consumer loyalty, the leading player is expected to slowly lose volume share to an increasing number of competitors.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.See All of Our Definitions
This report originates from Passport, our Headphones research and analysis database.
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