Retail sales of headphones will continue to decline in retail volume terms over the course of the forecast period, despite the ubiquity of smartphones. Wireless headphones and wireless earphones will be increasingly cannibalised by TWS earbuds, which will account for more than 50% retail volume sales in this category by 2028.
E-commerce will continue as the dominant distribution channel for headphones during the forecast period. Local consumers are generally becoming less concerned about trying headphones prior to purchase and will continue to look to customer reviews and advice from magazines and websites, rather than from salespeople in physical stores.
Over the forecast period new brands will continue to use local crowdfunding platforms to create consumer attention prior to new product launches. Younger Taiwanese consumers in particular enjoy checking local platforms such as zeczec.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.See All of Our Definitions
This report originates from Passport, our Headphones research and analysis database.
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