Headphones will see accelerated volume growth during the forecast period, as demand for smartphones and other mobile devices continues to rise. With more people using their mobile devices for entertainment and communication, the need for headphones that offer high-quality sound and reliable connectivity will increase.
Bone conduction technology, which allows users to listen to audio without covering their ears, has been gaining popularity in recent years. This technology has the potential to disrupt the traditional headphone market in Thailand as it provides an alternative listening experience that may be more appealing to certain consumers.
Average unit prices in headphones are set to decline over the forecast period, thanks to the entrance of new Chinese brands and increased activity of those already present, including Xiaomi, Huawei, Kinera, Hifiman and Ibasso,. Products from Chinese brands are considered to be of decent quality and affordable and will therefore appeal to budget-conscious consumers who are not loyal to a particular brand.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
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