During the forecast period, innovation is expected to drive rising demand across all categories of headphones, with the anticipated arrival of ultra-wideband (UWB) wireless headbands in 2024 promising a new era in wireless high-resolution sound. Indeed, the advent of UWB headphones is set to herald a new era in audio technology.
The forecast period is expected to see more intense competition and a higher degree of fragmentation in headphones as new brands enter the category and existing brands expand the range of products that they offer. However, despite the increasingly intense competition expected in the category, Apple is set to remain the leading player with its AirPods brand.
It is expected that demand for wireless earphones and wireless headbands will gravitate towards more affordable options over the course of the forecast period. However, low price alone is not enough to attract the attention of consumers in these categories as products are expected to offer durability and high performance at affordable prices, a situation which is expected to lead to significant improvements in longevity and quality among less expensive brands during the forecast period.
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This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.See All of Our Definitions
This report originates from Passport, our Headphones research and analysis database.
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