Headphones will continue to see healthy double-digit growth over the forecast period, albeit at slower rates of growth as the booms seen have been coming from a low base. All members of headphones look set to rise, thanks to changing lifestyles and people increasingly valuing high-quality audio for entertainment and work purposes.
TWS headphones will lead growth over the forecast period. Brands will expand their portfolios to include products that cater to a variety of budgets and thus widen accessibility beyond the affluent few.
The e-commerce channel will naturally expand over the forecast period, enjoying increased investment from store-based retailers adopting and upgrading an omni-channel strategy alongside benefiting from companies with only online activity. As well as offering the most convenient means of comparing products and prices, the e-commerce channel is also home to a vast array of headphones products that cannot all be found in individual store-based outlets, thus giving consumers a much wider choice.
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This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless headbands, Other wireless earphones (generally used for exercises but demand has been severely impacted as TWS earbuds connection becomes more stable and robust), and TWS earbuds. Premium Headphones are US$100+.See All of Our Definitions
This report originates from Passport, our Headphones research and analysis database.
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