Headphones in Ukraine

September 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Headphones industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Headphones industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Headphones in Ukraine report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Headphones in Ukraine?
  • Which are the leading brands in Ukraine?
  • How are products distributed in Ukraine?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?

Headphones in Ukraine - Category analysis

KEY DATA FINDINGS

Headphones continues to benefit from home seclusion trend
Wireless headbands continues to prosper to detriment of wireless earphones
JBL strengthens overall leadership due to strong presence across category
TWS earbuds to continue driving positive demand for headphones
Fastest retail volume growth predicted for premium wireless headbands as prices continue to fall
Further declines expected for wireless earphones
Table 1 Sales of Headphones by Category: Volume 2016-2021
Table 2 Sales of Headphones by Category: Value 2016-2021
Table 3 Sales of Headphones by Category: % Volume Growth 2016-2021
Table 4 Sales of Headphones by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Headphones: % Volume 2017-2021
Table 6 LBN Brand Shares of Headphones: % Volume 2018-2021
Table 7 Distribution of Headphones by Channel: % Volume 2016-2021
Table 8 Forecast Sales of Headphones by Category: Volume 2021-2026
Table 9 Forecast Sales of Headphones by Category: Value 2021-2026
Table 10 Forecast Sales of Headphones by Category: % Volume Growth 2021-2026
Table 11 Forecast Sales of Headphones by Category: % Value Growth 2021-2026

Consumer Electronics in Ukraine - Industry Overview

Consumer electronics in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
Table 12 Sales of Consumer Electronics by Category: Volume 2016-2021
Table 13 Sales of Consumer Electronics by Category: Value 2016-2021
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2017-2021
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2016-2021
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2021-2026
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Headphones

    • Mass Wireless Headbands
    • Premium Wireless Headbands
    • Mass Wireless Earphones
    • Premium Wireless Earphones
    • Mass TWS Earbuds
    • Premium TWS Earbuds

Headphones

This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless headbands, Other wireless earphones (generally used for exercises but demand has been severely impacted as TWS earbuds connection becomes more stable and robust), and TWS earbuds. Premium Headphones are US$100+.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Headphones research and analysis database.

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