Headphones in Vietnam

August 2022
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Headphones industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Headphones industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Headphones in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Headphones in Vietnam?
  • Which are the leading brands in Vietnam?
  • How are products distributed in Vietnam?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?

Headphones in Vietnam - Category analysis

KEY DATA FINDINGS

2022 DEVELOPMENTS

Consumers demand noise cancelling functionality among other features as TWS earbuds remain the key sales driver
Leading brands benefiting from trusted reputation and ongoing investments in new product development
Consumers increasingly shopping online for headphones in Vietnam

PROSPECTS AND OPPORTUNITIES

Younger consumers expected to fuel demand for TWS earbuds but wireless headbands still hold potential
Rise in sport and fitness activities likely to inform demand and new product development for headphones
Distribution likely to remain split between online and offline sales as competition intensifies

CATEGORY DATA

Table 1 Sales of Headphones by Category: Volume 2017-2022 Table 2 Sales of Headphones by Category: Value 2017-2022 Table 3 Sales of Headphones by Category: % Volume Growth 2017-2022 Table 4 Sales of Headphones by Category: % Value Growth 2017-2022 Table 5 NBO Company Shares of Headphones: % Volume 2018-2022 Table 6 LBN Brand Shares of Headphones: % Volume 2019-2022 Table 7 Distribution of Headphones by Channel: % Volume 2017-2022 Table 8 Forecast Sales of Headphones by Category: Volume 2022-2027 Table 9 Forecast Sales of Headphones by Category: Value 2022-2027 Table 10 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027 Table 11 Forecast Sales of Headphones by Category: % Value Growth 2022-2027

Consumer Electronics in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2017-2022 Table 13 Sales of Consumer Electronics by Category: Value 2017-2022 Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022 Table 15 Sales of Consumer Electronics by Category: % Value Growth 2017-2022 Table 16 NBO Company Shares of Consumer Electronics: % Volume 2018-2022 Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022 Table 18 Distribution of Consumer Electronics by Channel: % Volume 2017-2022 Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027 Table 20 Forecast Sales of Consumer Electronics by Category: Value 2022-2027 Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027 Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Headphones

    • Mass Wireless Headbands
    • Premium Wireless Headbands
    • Mass Wireless Earphones
    • Premium Wireless Earphones
    • Mass TWS Earbuds
    • Premium TWS Earbuds

Headphones

This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless headbands, Other wireless earphones (generally used for exercises but demand has been severely impacted as TWS earbuds connection becomes more stable and robust), and TWS earbuds. Premium Headphones are US$100+.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Headphones research and analysis database.

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