Hybrid working styles are likely to remain popular and could even become more commonplace over the forecast period with many consumers preferring to have online meetings which should benefit sales of wireless headphones. This is likely to fuel demand for products which support multitasking and which are comfortable to wear over long periods, as well as having a long battery life to avoid disruption.
Younger consumers are typically more demanding and will look for the latest technologies and innovations when purchasing wireless headphones. For example, Bluetooth 5.
The presence of counterfeit products in the market is a serious concern for consumers when shopping for headphones in Vietnam. To ensure a product is authentic, consumers are generally choosing to shop on a brand’s official store on e-commerce sites like Shoppe or Lazada, or through trustworthy retailers such as Dienmayxanh and FPT.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
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