TWS earbuds is expected to continue recording dynamic growth over the forecast period fuelled by increasing demand from young consumers who appreciate the design and convenience of these products. While Apple’s AirPods and Samsung’s Galaxy Earbuds are considered high-end options, the market does also offer a growing number of mass alternatives from smaller brands that are more affordable.
Vietnamese consumers are paying more attention to their health, especially since the COVID-19 pandemic, and many have started to exercise more frequently, such as running and going to the gym. This trend is likely to boost sales of headphones designed specifically for those taking part in sport and fitness activities.
While mass products can be easily bought online through various e-commerce sites, with various brands available online, when it comes to premium headphones consumers generally want to try then before they make the purchase, with this trend set to continue over the forecast period. In Vietnam, the number of showrooms or audio/headphone specialist stores in Vietnam remains low and they are mainly located in bigger cities like Ho Chi Minh City and Hanoi.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless headbands, Other wireless earphones (generally used for exercises but demand has been severely impacted as TWS earbuds connection becomes more stable and robust), and TWS earbuds. Premium Headphones are US$100+.See All of Our Definitions
This report originates from Passport, our Headphones research and analysis database.
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