Health concerns, self-care reasons and the reduced need for beauty products were the main factors impacting the performance of health and beauty specialist retailers during the pandemic in Azerbaijan. Despite a high proportion of low-income consumers, the population, in general, is following global consumer trends.
Despite chemists/pharmacies accounting for the highest retail value sales and fastest growth performance, drugstores/pharmacies continued to gain ground in health and beauty specialist retailers in 2021. However, Azerbaijan still experienced a shortage of necessary medicines and a lack of outlets, especially in the least developed urban and more remote areas.
Azerbaijan’s travel ban in light of the COVID-19 crisis had a marked effect on the upper-end of health and beauty specialist retailers in 2020, especially branded beauty specialists. Importantly, sales of branded beauty products in Azerbaijan were driven by tourism development over the review period.
Channels that struggled during the pandemic, such as beauty specialist retailers, optical goods stores, and vitamins and dietary supplements specialist retailers are anticipated to recover over the forecast period. Nonetheless, drugstores/parapharmacies, followed by chemists/pharmacies, is set to see the fastest retail value (constant 2021 prices) growth.
The COVID-19 pandemic is set to greatly alter the way that Azerbaijanis think about their health. This may offer growth opportunity for health and beauty specialist retailers over the forecast period.
Health and beauty specialist retailers are expected to see increasing regulation going forward. This is set to engender additional costs that may squeeze smaller players out of the category.
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Understand the latest market trends and future growth opportunities for the Health and Beauty Specialist Retailers industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of chemists/pharmacies, drugstores/parapharmacies, beauty specialist retailers, optical goods stores and other healthcare specialist retailers.See All of Our Definitions
This report originates from Passport, our Health and Beauty Specialist Retailers research and analysis database.
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