Executive Summary

Jan 2019
PROSPECTS
Rapid growth continues thanks to the premiumisation for the beauty industry

The health and beauty specialist retailers channel enjoyed robust value sales growth in 2018 and is expected to sustain the positive momentum throughout the forecast period. With the consumption upgrading trend penetrating second- and third-tier cities, consumer attitudes towards cosmetics are shifting from price orientated to brand driven.

Value-added service is gaining popularity amongst beauty specialist stores

The beauty specialist store is undergoing a restructuring nudged by double attacks: e-commerce is dragging customers away with its price advantage and the rising rent and operating costs in offline is squeezing the margin. Inevitably, value-added service becomes a selling point for offline retailers, as there is no differential between online and offline from the products aspect.

Pharmacies cooperate with delivery service providers to improve efficiency

As the New Retail model has been significantly impacting the offline stores, pharmacies as traditional players are also seeking ways to embrace this inevitable trend. Despite opening online stores, offline retailers tend to extend accessibility by typing up with matured delivery apps.

COMPETITIVE LANDSCAPE
Watsons sustains its leading position

Watson (Group) HK maintained its first place within the fragmented health and beauty specialist retailers landscape in 2018, enlarging the gap from the second place which had narrowed for several years. The positive performance mainly resulted from brand reimaging and store renovation, aimed at bringing the younger generation back.

New entrants tap into online channel over physical stores

With China’s rapidly growing beauty market and developing of e-commerce, foreign brands are more willing to open Tmall flagship stores as a stepping stone. Tmall as the largest B2C e-commerce platform has been granted preferential trade treatment by the government, allowing foreign brands to build virtual stores and ship products into the country before establishing a physical presence.

Innisfree enjoys progressive performance fuelled by its data integration

Innisfree Corp continued to enjoy remarkable double-digit value growth in 2018, achieving a network of more than 500 outlets in 2018. Even though many other single-brand beauty specialist retailers slow down their pace upon opening new outlets and even move away from offline stores to online, Innisfree is still expanding its physical stores.

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Health and Beauty Specialist Retailers in China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Beauty Specialist Retailers industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Beauty Specialist Retailers industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Beauty Specialist Retailers in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the Health and Beauty Specialist Retailers channel in China?
  • Who are the leading retailers in China?
  • How is consumers’ desire to look good and stay health driving sales for health and beauty specialists?
  • How are health and beauty specialists’ product mixes being adapted to consumers’ changing shopping patterns?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Health and Beauty Specialist Retailers in China - Category analysis

HEADLINES

PROSPECTS

Rapid growth continues thanks to the premiumisation for the beauty industry
Value-added service is gaining popularity amongst beauty specialist stores
Pharmacies cooperate with delivery service providers to improve efficiency

COMPETITIVE LANDSCAPE

Watsons sustains its leading position
New entrants tap into online channel over physical stores
Innisfree enjoys progressive performance fuelled by its data integration

CHANNEL DATA

Table 1 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 4 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 5 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 6 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 7 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 8 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 9 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 10 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 11 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 12 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Retailing in China - Industry Overview

EXECUTIVE SUMMARY

Retailing maintains healthy growth in 2018
New retailing strategy gains prominence
Non-grocery retailers continue enjoying robust growth
Rural areas may be the next battleground for New Retail
Forecast growth to be stabilised

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Seasonality
618 Shopping Festival
11.11 Shopping Festival
Payments and delivery
Emerging business models

MARKET DATA

Table 13 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 14 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 15 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 16 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 17 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 18 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 19 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 20 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 22 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 23 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 24 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 25 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 26 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 27 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 28 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 29 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 30 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 31 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 32 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 33 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 34 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 35 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 36 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 37 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 38 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 39 Retailing GBO Company Shares: % Value 2014-2018
Table 40 Retailing GBN Brand Shares: % Value 2015-2018
Table 41 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 42 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 43 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 44 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 45 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 46 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 47 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 48 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 49 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 50 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 51 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 52 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 53 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 54 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 55 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 56 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 57 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 58 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 59 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 60 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 61 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 62 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 63 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 64 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 65 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 66 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 67 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 68 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 69 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 70 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 71 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 72 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 73 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 74 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 75 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 76 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 77 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 78 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 79 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 80 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 81 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 82 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 83 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

Other terminology:

SOURCES

Summary 2 Research Sources