Health and beauty specialists registered current value growth in 2021, though growth was a little lower than in 2020. This was due to growth for its largest channels drugstores/parapharmacies being lower than for the previous year, as consumers were less concerned about COVID-19.
The leading players are drugstores/parapharmacies. Number one German player dm-Drogerie Markt has used the first-mover advantage of having entered a country that had not seen such a retail format until then (about 20 years ago) and has built a network with numerous outlets, covering every corner of the country.
Beauty specialist retailers had a strong rebound in 2021, after a dismal trading year in 2020, when there was a double-digit decline in value sales. With outlets fully opened once again, customers could browse and shop in brick-and-mortar outlets.
Health and beauty specialists will register moderate value and volume growth over the forecast period. With society opening up, consumers will be keen to spend money on beauty products and eyewear once again.
Post pandemic there is expected to be a major health kick in Croatia, as many consumers will look to take greater care of themselves. This provides vitamins and dietary supplements specialists with an opportunity to increase its value share.
In light of the pandemic, the health and wellness trend is expected to gather pace over the forecast period. This will lead beauty and personal care and consumer health to see a trend towards more natural, organic or locally sourced products.
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Understand the latest market trends and future growth opportunities for the Health and Beauty Specialist Retailers industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of chemists/pharmacies, drugstores/parapharmacies, beauty specialist retailers, optical goods stores and other healthcare specialist retailers.See All of Our Definitions
This report originates from Passport, our Health and Beauty Specialist Retailers research and analysis database.
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