In Finland, the health and beauty specialist retailers channel is dominated by chemists/pharmacists. The development of health and beauty specialist retailers depends therefore heavily on the performance of chemists/pharmacies.
The second largest category in health and beauty specialist retailers in 2021 remained optical goods stores. This category saw a dramatic decline in demand during the COVID-19 pandemic.
The Finnish pharmacy system is based on independently run proprietary pharmacists who are licenced by the Finnish Medicines Agency (Fimea). One pharmacist can run a maximum of one main pharmacy outlet and three subsidiaries.
Avainapteekit and Laatuapteekit remain the largest players in terms of marketing in Finland, however there may be changes on the horizon. In November 2020, the Finnish Competition and Consumer Authority released a study on pharmacies in Finland and listed proposals which in its opinion could lead to reduced costs of and better access to medicines.
E-commerce remains underdeveloped in the health and beauty specialist retailers channel. In the chemists/pharmacists channel, Yliopiston Apteekki is the only significant player.
The steady population growth, as well as the ageing population in Finland, will support sales in this channel in the forecast period as sales will be guaranteed for the constant need for medicinal products. This is also true when it comes to sales from optical goods stores as those consumers who put off purchases during the COVID-19 pandemic will still require new products at a later date.
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Understand the latest market trends and future growth opportunities for the Health and Beauty Specialist Retailers industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Health and Beauty Specialist Retailers industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of chemists/pharmacies, drugstores/parapharmacies, beauty specialist retailers, optical goods stores and other healthcare specialist retailers.See All of Our Definitions
This report originates from Passport, our Health and Beauty Specialist Retailers research and analysis database.
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