Health related retail value sales continued its healthy growth trajectory in 2021, with optical goods stores and beauty specialist retailers also managing to register retail value sales growth. Vitamins and dietary supplements specialist retailers were the only retailers to record negative retail value sales growth during the year.
Optical goods stores and beauty specialist retailers registered a steep decline in retail value sales growth as well as selling space in 2020. This was mostly as a result of Guatemalan consumers lacking occasions to wear beauty products as well as postponing their eye check-up appointments due to a fear of contracting COVID-19.
Health and beauty specialist retailers’ sales were rather polarised during 2020, as chemists/pharmacies, drugstores/parapharmacies and vitamins and dietary supplements specialist retailers registered robust retail value sales growth, but beauty specialist retailers and optical goods stores performed poorly and recorded negative retail value sales growth during the year. Health related retailers benefited from the pandemic as most consumers shifted their focus to preventative health as well as overall health and wellness.
Over the forecast period drugstores/parapharmacies and chemists/pharmacies are anticipated to continue to show healthy retail value sales growth (at constant 2021 prices), although the growth rate is likely to slow yearly over most of the period. Although he COVID-19 pandemic is predicted to continue having an impact on the country, many consumers’ focus is expected to shift from health-related decisions.
As mentioned above, after 2020’s steep sales growth, vitamins and dietary supplements specialist retailers recorded negative retail value sales growth during 2021. Sales growth decreased thanks to many consumers no longer panic buying vitamins and dietary supplements or buying these on impulse.
Guatemalan consumers generally prefer to buy health and beauty products from retailers, but many consumers started buying their beauty and personal care products through e-commerce at the end of the review period, thus online sales of this category registered healthy sales growth. However, consumer health e-commerce sales remained negligent in 2021, with consumer health homeshopping registering steep sales growth during 2020, but a much decelerated sales rate during 2021.
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Understand the latest market trends and future growth opportunities for the Health and Beauty Specialist Retailers industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of chemists/pharmacies, drugstores/parapharmacies, beauty specialist retailers, optical goods stores and other healthcare specialist retailers.See All of Our Definitions
This report originates from Passport, our Health and Beauty Specialist Retailers research and analysis database.
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