Despite several lockdown measures implemented over the first quarter of 2021, overall COVID-19 cases started to drop in the second quarter. The government started to relax social distancing measures, with fitness centres and beauty salons able to reopen, for instance, and consumers could then once again return to the exercise and beauty treatments they once enjoyed before the outbreak of the COVID-19 pandemic.
Chinese medicine-focused health specialist retailers, such as CR Care and Eu Yan Seng, both gained consumers’ attention, as it is well-known in both Hong Kong and China that Chinese medicine is capable of strengthening a person’s immunity and overall health condition, which consumers believe can act along with health supplements such as vitamins in order to better mitigate the risk of getting COVID-19.
The stabilising COVID-19 situation in Hong Kong in 2021 did help the recovery of foot traffic in commercial districts and shopping centres. However, because of the ongoing work from home arrangement provided by many businesses to cope with the frequent lockdown and social distancing measures associated with the long-lasting COVID-19 pandemic, consumers had less need for beauty products compared with the pre-COVID-19 period.
The fifth wave of COVID-19 broke out at the beginning of 2022, creating further uncertainty for the outlook of Hong Kong’s retailing landscape. This will further delay the recovery of the physical store networks of health and beauty specialist retailers in Hong Kong in 2022, as the tightening social distancing and lockdown measures will reduce overall foot traffic over the first quarter of the year.
The continuously unfavourable landscape for offline retailing has raised concerns amongst businesses, and the outbreak of the fifth wave of the pandemic is expected to further accelerate the investment by businesses in their online shops.
Compared with beauty specialist retailers, once again, thanks to the outbreak of the fifth wave of the pandemic, health specialist retailers are gaining more consumer attention, as they are stockpiling home supplies after hearing the potential plan for the Hong Kong government to test every single Hong Kong resident for COVID-19 in March 2022. According to the plan released, it is possible that every household will do a seven-day at-home self-isolation to ensure all patients who are infected by COVID-19 can be identified, even if they have no symptoms.
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Understand the latest market trends and future growth opportunities for the Health and Beauty Specialist Retailers industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of chemists/pharmacies, drugstores/parapharmacies, beauty specialist retailers, optical goods stores and other healthcare specialist retailers.See All of Our Definitions
This report originates from Passport, our Health and Beauty Specialist Retailers research and analysis database.
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