Beauty products in Indonesia are quite diverse, ranging from traditional products to those targeted at certain groups, such as Muslim women. With Muslims representing around 85% of the Indonesian population, a significant number of women only purchase halal products, creating a specific market for some brands.
Kimia Farma Apotek remains the leading player in health and beauty specialist retailers in terms of sales value and outlet count. The location of the company’s stores in the suburbs has helped it to retain sales, especially amongst lower to middle income consumers, who tend to self-medicate instead of paying more to visit clinics.
In 2021, players in the chemists/pharmacies channel tried to compete more aggressively by adding value-added services to their offer, including collaborating with online logistics companies to deliver products and medication. As these services require a minimum purchase order, the strategy has had some effect in combatting declining consumer traffic in-store during the pandemic and helping to boost sales.
The National Industrial Development Master Plan for 2015-2035 states that the pharmaceutical industry and pharmaceutical and cosmetic ingredients industry are set to be a priority for development. The industry is one of the main drivers of the economy and is set to continue to be so in the future.
Chemists/pharmacies has been the most resilient health and beauty specialist retailers channel during the COVID-19 crisis, thanks to the fact that its offer is comprised largely of products deemed to be essential, as well as the fact that it has not been subject to store closures even during periods of lockdown. With the COVID-19 crisis having bolstered consumers’ health-consciousness, strengthened the self-medication trend and reinforced demand for products perceived to offer preventative benefits, such as vitamins and dietary supplements, chemists/pharmacies is expected to see healthy growth over the forecast period.
The increasing population of Millennial and Generation Z consumers is set to boost sales via health and beauty specialist retailers during the forecast period, as younger consumers tend to be more tech-savvy and thus more up to date with newer health and beauty trends. They tend to be highly influenced by popular beauty bloggers and YouTubers and prefer to consult online reviews before deciding to purchase a product.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Health and Beauty Specialist Retailers industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Health and Beauty Specialist Retailers industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of chemists/pharmacies, drugstores/parapharmacies, beauty specialist retailers, optical goods stores and other healthcare specialist retailers.See All of Our Definitions
This report originates from Passport, our Health and Beauty Specialist Retailers research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!