Physical health and beauty specialist retailers witnessed a partial recovery in sales in 2021, with all channels witnessing some growth, although the extent of this growth varied greatly. Therefore, it is important to contextualise this increase.
Within health and beauty specialist retailers, there is a contrast between sales of beauty and personal care products and those related to health. Demand for beauty products remained low – in particular for the first half of the year as lockdown restrictions endured – with a reduced need for products such as lipstick and other colour cosmetics as a result of prolonged home seclusion and lack of social occasions.
An interesting development was noted towards the end of the review period with the entry of Chemist Warehouse in Ireland, a discount pharmacist originating from Australia. Two stores opened in 2021 and there are plans for further stores to open throughout Ireland in the coming years.
While the health side of health and beauty specialist retailers was largely able to avoid the severe negative economic impacts of the pandemic, the beauty side has been profoundly impacted. Daily hygiene habits shifted as local consumers spent prolonged periods of time at home and social occasions were reduced, along with the possibility of overseas travel.
Health-related outlets and pharmacies have come into their own since the emergence of the pandemic in Ireland. These outlets became key sources of information for consumers in terms of how to protect themselves against the virus, became more involved in local communities (such as by establishing delivery schemes for vulnerable people) and supported many people with heightened health consciousness because of the pandemic.
Following the partial recovery of bricks-and-mortar sales in 2021, health and beauty specialist retailers is predicted to record further growth over the forecast period. This will be mainly attributed to the strength of chemists/pharmacies and drugstores/parapharmacies in Ireland as consumers continue to favour a “mixed store” approach – whereby they visit stores that offer a great variety of different health and beauty products.
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Understand the latest market trends and future growth opportunities for the Health and Beauty Specialist Retailers industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of chemists/pharmacies, drugstores/parapharmacies, beauty specialist retailers, optical goods stores and other healthcare specialist retailers.See All of Our Definitions
This report originates from Passport, our Health and Beauty Specialist Retailers research and analysis database.
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