In 2021, health and beauty specialist retailers rebounded from dips in retail current value sales, number of outlets and selling space in 2020 due to the effects of the Coronavirus (COVID-19) pandemic on footfall and trade. The pandemic saw consumers look closer to home for their shopping needs as consumer movement was severely restricted.
More consumers in Italy are shifting their preference towards specialised retailers of health and beauty products, at the expense of more generalised retailers in the category. For example, vitamins and dietary supplements specialist retailers gained ground in the wake of the pandemic, which increased awareness of and the demand for vitamins and dietary supplements as consumers looked for immunity from the effects of the virus and improved and healthier diets, in general.
The aim of the new app from CEF La Farmacia Italiana is to support the move to omnichannel retailing in line with the changing demands of Italian consumer, while strengthening the relationship between the customer-patient and pharmacist. The functionalities of the app, which are activated only with the involvement of the individual pharmacy, include classic services like consultation in line with the opening hours and services provided (with possible reservations), a selection of news on health and wellness, integrated loyalty cards, the sending of the “NRE code”, the identification code of the electronic prescription.
Prior to the outbreak of the global pandemic in 2020, major retailers active in e-commerce were already using data to identify ongoing trends and traffic flows and be better positioned to offer advice on products and purchases. In the forecast period, physical and e-commerce retailers are expected to go beyond data collection and surveys and use data to track consumer trends and changes in shopping behaviour in near real time.
Within health and beauty specialist retailers, live streaming shopping is expected to grow as a concept over the forecast period. Live streaming shopping involves organised live sessions, where customers are guided through branded stores and shown products via a virtual experience of personalised shopping.
Many consumers prefer to buy from retailers that offer instalment services, offered in partnership with payment and purchase service companies like Scalapay, Klarna and Clearpay. In practice, at the checkout the payment can be split into three interest-free mini instalments, with the consumer providing some personal data, such as the tax code, and a credit/debit card.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Health and Beauty Specialist Retailers industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Health and Beauty Specialist Retailers industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of chemists/pharmacies, drugstores/parapharmacies, beauty specialist retailers, optical goods stores and other healthcare specialist retailers.See All of Our Definitions
This report originates from Passport, our Health and Beauty Specialist Retailers research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!