Health and Beauty Specialist Retailers in Italy

PROSPECTS

International operators still testing waters in pharmacies

Following pressure by the Italian Competition Authority, in August 2017 the Italian Government approved the Law n. 2085-B, aimed at enhancing competition amongst pharmacies.

Drugstores/parapharmacies preferred to modern grocery retailers

Drugstores/parapharmacies continued to grow in Italy in terms of outlet numbers in addition to selling space and sales value. Due to a more profound assortment compared to that offered by modern grocery retailers, in addition to more competitive prices the channel can negotiate with manufacturers, drugstores/parapharmacies continues to be preferred by customers.

Beauty specialist retailers focuses on in-store experience

Online sales of beauty and personal care continue to grow rapidly, with consumers feeling comfortable about purchasing their preferred brands through this channel. To maintain store traffic and enhance a relationship with brands, major beauty players are refocusing their selling spaces to accommodate in-store services.

COMPETITIVE LANDSCAPE

Gottardo invests in Tigotà for growth

Gottardo is focusing its strategy on growing the Tigotà brand, to the detriment of its other main brand Prodet, as well as Acqua & Sapone, which is a consortium of different owners. Tigotà’s new outlet opening remains impressive, and an increasing number of stores are converted every year.

Caddy’s launches new maxi store format

Caddy’s aims to build stronger credibility among customers and upgrade its product offer and in-store experience. New store openings are mainly maxi stores, which in addition to traditional selling also offer health and wellness food, as well as a coffee bar and a parapharmacy.

Boots and dm Drogerie Markt arrive silently in Italy

Without much fanfare, in October 2018 Alliance Boots opened its first outlet in Italy. The outlet is located in Milan, a strategic location for most international and local retailers given its refined and more affluent customer base.

Files are delivered directly into your account within a few minutes of purchase.