Due to pandemic, consumers are increasingly following global trends and focusing more on their health and self-care. Thus, consumers have been visiting health-focused specialists to acquire preventative, immunity-boosting products (such as vitamins) and symptom relief products (such as ibuprofen) to ensure they are stocked up.
In 2021, health and beauty specialist retailers has remained a highly fragmented channel due to varying customer needs and the large diversity of product offering by companies. The largest players are in chemists/pharmacies and drugstores/parapharmacies as such channels benefit from having a wide price positioning (anything from economy to premium) and an extensive choice of products and brands.
Online sales had been strongly rising in the review period and were further accelerated at the onset of COVID-19. Internet content is having a big influence on consumer preferences and health and beauty specialist retailers put increased emphasis on their digital presence, especially in terms of marketing.
Over the forecast period, chemists/pharmacies is expected to experience the strongest growth within the channel, driven mainly by the uneven spread of other outlets across the country, especially the lack of them in less developed cities and villages. The category will also benefit from the growing healthcare trend as consumers will remain more cautious about their general wellbeing in the aftermath of the pandemic.
Over the forecast period, health and beauty specialist retailers will benefit from the constant developments in internet retailing. E-commerce and omnichannel strategies have become far more accepted during the pandemic and have proved to offer convenience to consumers.
With COVID-19 further focusing consumers’ attention on the harmful effects that certain products and packaging can have on the environment, there will be growing interest in products perceived as natural or green. This will lead to an increase in offerings of eco-friendly products, that are comprised of less damaging ingredients that are packaged in recycled or greener packaging materials.
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Understand the latest market trends and future growth opportunities for the Health and Beauty Specialist Retailers industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of chemists/pharmacies, drugstores/parapharmacies, beauty specialist retailers, optical goods stores and other healthcare specialist retailers.See All of Our Definitions
This report originates from Passport, our Health and Beauty Specialist Retailers research and analysis database.
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