In response to the COVID-19 pandemic in 2020, health and beauty specialist retailers maintained current value growth, albeit at a much slower rate than seen in previous years. The imposition of restrictions on movement during the early stages of the pandemic led some local consumers to stockpile nutritional supplements, which led to temporary shortages.
According to the USAID’s Assessment report in 2019, there was an estimated 6,000 unregistered pharmacies in Kenya. The sector has continued to grow in 2021, supported by the increasing demand for lower-priced products from low-income consumers whose financial situation has been worsened due to the COVID-19 pandemic.
Since the outbreak of COVID-19, e-commerce has been gathering pace in Kenya. As a result, health and beauty specialist retailers have been venturing into the digital sector, in a bid to capture more consumers.
Over the forecast period, the health and beauty industry will benefit as the economy improves in general but also post pandemic. Moreover, retailers such as chemists will benefit in the years to come from the strong clampdown on illicit trade products.
The Kenya Bureau of Standards (KEBS) has adopted new standards allowing Kenyan cosmetic products to access regional markets. As a result, there is expected to be a major boost for the cosmetics sector going forward.
In 2022 and beyond, digitalisation will continue transforming the health and beauty industry, increasingly supported by the ongoing demand for convenience. The trend will also be driven by the increased number of star-ups which have been pushing technological advances in order to gain support from consumers and investors alike.
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Understand the latest market trends and future growth opportunities for the Health and Beauty Specialist Retailers industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Health and Beauty Specialist Retailers industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of chemists/pharmacies, drugstores/parapharmacies, beauty specialist retailers, optical goods stores and other healthcare specialist retailers.
See All of Our DefinitionsThis report originates from Passport, our Health and Beauty Specialist Retailers research and analysis database.
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