Sales via health and beauty specialists have tailed off during the pandemic, largely as a result of lockdown; with restrictions on socialisation and the workplace, there was less demand for a mix of products including cosmetics, skin care and perfume. Sales of beauty products in particular have suffered.
Sales of health products and OTC medicines category have been affected by the pandemic in two different ways. Isolation and a lack of socialising led to a significant reduction in colds and similar diseases in 2020, so sales of this category of drugs fell sharply.
The pandemic has driven some extremely atypical growth patterns in 2020 and 2021. Virus-protection-related goods have unsurprisingly seen explosive growth, with many consumers preferring to buy these products from health specialists for reasons of trust.
COVID-19 control measures are likely to continue to shape consumption trends in health and beauty specialists for least the first half of the forecast period. Consumers are still acutely aware of the rise of the virus, especially following the multiple waves of infection as new varieties emerge.
Beauty specialist retailers are set to see recovery over the forecast period as the economy reopens and people return to the workplace. However, the category faces significant challenges.
Health and beauty specialists have already begun to push more into e-commerce as result of the pandemic, and this trend is set to pick up speed over the forecast period. This is not just a question of improved websites and delivery services.
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Understand the latest market trends and future growth opportunities for the Health and Beauty Specialist Retailers industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of chemists/pharmacies, drugstores/parapharmacies, beauty specialist retailers, optical goods stores and other healthcare specialist retailers.See All of Our Definitions
This report originates from Passport, our Health and Beauty Specialist Retailers research and analysis database.
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